CMP help retailers solve their most complex business and operational issues on the path to customer-centricity. This includes:
Capability Audits: CMP can establish an unbiased and fact-based assessment of your organization's current customer-centric capabilities, leading to specific recommendations for closing gaps and developing best practices.
Organizational Design: CMP can help retailers overcome organizational barriers, foster a customer culture, redefine roles and responsibilities, implement customer-centric vendor collaboration and develop customer knowledge and skills.
Data and Technology Consulting: Customer management uses more data and makes decisions more often and at a more granular level than traditional category management. CMP can guide the retailer towards the most important data, analytic and application investments they need to make.
Identifying Customer Growth Opportunities: CMP can work with retailers on developing fact-based plans around specific growth or profitability-enhancing initiatives.
Manufacturer Collaboration/Monetization: We can help retailers create a platform that allows manufacturers to target customers and deliver personalized offers on the retailer's media.