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customer   audit

CMP works with you to establish a clear-eyed and fact-based assessment of your organization's current customer-centric capabilities, leading to specific recommendations for closing gaps and developing best practices. Through an in-depth series of interview and surveys, we will evaluate and benchmark your capabilities in areas like:​

INFORMATION AND TECHNOLOGY
  • Customer Data
  • Customer Segmentation
  • Metrics and Analytics
  • Customer Data Platform
  • Integration of Customer Data
  • Personalized Marketing Technology
​ORGANIZATION AND CULTURE
  • Customer Culture
  • Manufacturer Collaboration
  • Organization
​BUSINESS PROCESSES
  • ​Customer Understanding
  • Customer Strategy
  • Customer Planning
  • Customer-Driven Execution
  • Customer Monitoring
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