CMP has developed a powerful business process for conducting the work of customer management. The Customer Management Business Process is laid out in detail in the book Customer Management: How Retailers Must Change to Survive and Succeed.
The Expanded Edition of the book is available from Amazon. The Expanded Edition is aimed at the aspiring customer management practitioner. It contains a detailed explanation of the steps involved, supported by a plethora of tools and examples.
The Executive Edition of the book is available from Amazon. The Executive Edition is a quicker read, presenting a high-level overview of the principles behind customer management.
As an accompaniment to the book, you can download customer management template examples below: